Nationwide's
Uniform
Journey
When Nationwide reimagined its customer experience in 2021, colleague uniform shifted to a more modern, relaxed fit.
The collection evolved again in 2024 to support the next phase of their brand journey.
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Collections rolled out
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Nationwide wearers
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Nationwide branches
Introducing a capsule wardrobe of gender mutual styles, designed with a sustainable future in mind.
Nationwide's 4C principles guided every step of the design process, keeping the collection fully aligned with the brand.
High-quality, ethically sourced garments. The range caters to all ages, shapes, and style preferences, ensuring there’s something for everyone.
Colleague feedback shaped the collection, helping meet needs and aspirations. Highlights include a brighter colour palette, more feminine options, and easy-to-wear styles with broad appeal.
Wearable, fuss-free styles feature understated design, thoughtful details, and fabrics that are easy to care for, making every day simple and comfortable.
A distinctive, listed colour palette and striking details spark buzz amoung colleagues and members alike, helping Nationwide stand out.
A brighter, uplifted colour palette which is truly distinctive and helps the brand stand out
Versatile and inclusive wardrobe options designed to offer something for every colleague and every role
Wearable, easy-care styles crafted to deliver a professional and polished look
Mix and match pieces give colleagues the freedom to express their personal style
One of the most talked-about elements of the new Nationwide uniform is the technical innovation behind the garments.
The collection combines performance and thoughtful design with inclusive and diversity front of mind. Featuring two-way zips, modesty buttons, and easy-wear fabrics that ensure comfort and fit for a wide range of body shapes and sizes.
Sustainability is built in, with Oeko-Tex® certified fabrics, including BCI cotton, and recycled polyester, while gender mutual wardrobe options give colleagues flexibility and inclusivity across the range.
Made with 37.5® fabric technology to help regulate body temperature, the Wellbeing Top keeps colleagues comfortable throughout the day. Available in both wardrobe options, Nationwide was the first customer to make this innovative fabric accessible across their full team.
Ethical sourcing
All garments are made using only ethical accredited manufacturers to ensure responsible production
Recycled polyester
The main polyester base for the 2024 collection incorporates recycled content
Sustainable distribution
Packaging, labels, and waste are minimised, with 100% recycled and recyclable garment bags
Evolutionary wardrobe
New styles are introduced alongside exisiting pieces to refresh the range while reducing waste
New Nationwide branding
With their first logo update in 36 years and a full branch rebrand, Nationwide took the perfect opportunity to refresh their uniform too.
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Wearer workshops
Multiple workshops gathered feedback on the new designs, with colleagues asking for practical, down-to-earth, inclusive uniforms. The range was then wearer-trialled for 12 weeks.
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Rollout
Over a 3 week rollout, the new collection reached Nationwide colleagues at 605 different sites.
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Karen Harper
“I’ve really enjoyed working closely with Nationwide on this range, and build such a strong partnership founded on trust, collaboration and shared ambition. Being part of every step, from workshops and wearer trials to choosing brighter colours, versatile styles, and sustainable fabrics, has been rewarding. Seeing Nationwide colleagues embrace the new mix-and-match pieces has been fantastic, and I’m excited to continue our partnership as we evolve the wardrobe and look to future updates together.”
Nicki Freeman
"I’m incredibly proud of what we’ve achieved with our 2024 uniform collection. Designed to reflect the evolution of our branches, it puts our colleagues firmly front and centre. Every detail - from garment styles to innovative fabrics - has been carefully considered to deliver all-day comfort and inspire confidence, helping our people look and feel their very best.
Sustainability is never an afterthought - it’s built into every step of our journey. This collection is no exception, with meaningful progress across materials, packaging, reuse and recycling, and ethical sourcing - ensuring our uniform not only looks great, but helps support a more sustainable future."